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You’ve Always Wanted to be an Entrepreneur? Get Started at Startup Weekend Zagreb!

Startup Weekend, the global phenomenon in which aspiring entrepreneurs engage in an intense, 54-hour-long business plan creation session, is returning to Zagreb. Following the outstanding success of Zagreb’s first SW event, we’re ready for another round, which will take place from the 15th to the 17th of November, 2013.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The event culminates with presentations in front of a jury of local entrepreneurial leaders with another opportunity for critical feedback. In addition, top teams will receive prizes which will help them in turning their Startup Weekend idea into a reality.

Many fruitful business ideas, friendships, partnerships, and teams are formed during the event, most of which continue working together on their business ideas long after the event is over. So, if you’re looking to find a business partner with complementary skills, develop a new, implementable business idea, or just learn something new, click on the “Register” button!

Attendance Fee: 399 HRK (includes PDV)

Silver Sponsors
Bronze Sponsors
Strategic partners

Kristina Ercegovic

Founder, Heraklea

In 2002., Kristina Ercegović started the first mystery shopping agency in the Balkans – Heraklea, which she subsequently sold in 2012. Before becoming an entrepreneur, she accumulated extensive corporate experience working for Pliva, the largest pharmaceutical company in Croatia. She currently holds classes which aim to teach attendees to start and run their own small business, and has been holding lectures on the importance of customer service at the Radilica Call Center Academy. She is a member and mentor of the Young Executives Society, and was a member of CRANE in 2012. She is a multiple winner of the MSPA Europe PR and Marketing Award, and in 2007 she won the Croatian Manager of the Year Award in the category of young managers.


Zdenka Loncar

Assistant Minister, Ministry of Entrepreneurship and Crafts

Zdenka Lončar has been an Deputy Minister at the Croatian Ministry of Entrepreneurship and Crafts since August of 2012. Prior to that, she was a Group Brand Manager for Central Europe South for Philip Morris International from 2008 to 2012. Ms. Loncar also worked as a Marketing Manager for Nestle Adriatic from 2002 to 2008. She also has experience in the tourism industry, where she began her career. She holds an MBA from Cotrugli Business School.

Mohamed El Yacoubi

Founder & CEO,

Mohamed El Yacoubi founded at age 19. He currently acts as CEO of the company and manages its expansion across the MENA region. AlamJadid is a social discovery platform enabling Arab internet users to make new friends and meet new people easily online. Over 500,000 users have joined the platform so far. He graduated from Warwick Business School in Business Management.

Tina Lee Odinsky Zec

Lecturer and Director, Innovation and Entrepreneurship Center @ ZSEM

Tina has been teaching Entrepreneurship and Customer Relationship Management at Zagreb School of Economics and Management since 2006 and as a Visiting Professor at Rouen Business School in France since 2010. She mentors 100's of students each year in the development of business plans and customer focused strategies. She is a published author, seasoned public speaker and moderator. Her areas of interest include creativity, social entrepreneurship and local economic development.

Sava Marinkovic

Director, Teleskin

Sava Marinković is the director of Teleskin, a venture-backed startup developing hardware and software to diagnosis melanoma and skin cancer in Serbia and co-founder of mySkin, a lifestyle hardware-based venture focusing on helping consumers understand their skin health and finding products and treatments that work for them. Prior to his current role, Sava led GE Healthcare’s Service Technology Marketing for GE Healthcare International, focusing on developing, planning, and driving go-to-market strategies for new and innovative technology offerings across Europe, Middle East and Africa. Sava’s previous experience includes leading Lean six sigma improvements in New Product Marketing/Pricing, Customer Satisfaction, Service Delivery, and Product Quality across a $1.5B Medical Systems Device Business. Prior to GE, Sava focused on nanotechnology entrepreneurship with MITRE NanoSystems group. He is a graduate of the Harvard Business School and the United States Military Academy, West Point.

Sladjan Beslic

Banker, Zagrebačka banka

Sladjan Beslic currently the Leading Specialist for Sales Management in Zagrebačka banka, one of Croatia’s leading commercial banks, in the division responsible for servicing entrepreneurs.
Mr. Beslic completing his education in finance and banking in Zagreb, earning a Master’s degree from the University of Zagreb in 2011. As a student, he was an active participant in many student contests, earning 1st place in a case study competition organized by the international student organization AISEC.

Koraljka Koncul

Head of Customer Service Competence Center, Vipnet

Koraljka Koncul is an accomplished marketing professional with experience in the telecommunications, fast moving consumer goods, and pharmaceutical industries. At her current role at Vipnet, one of Croatia’s leading mobile providers, she is focused on strategy and the development of superior customer experiences in contact with customers.
She possesses extensive managerial experience in numerous functions including brand management, customer service, strategy and development, customer experience, product innovation, communications, and market research. During her career, she also held regional leadership roles for the Southeastern European market within leading regional and multinational FMCG companies such as Procter&Gamble, The Coca-Cola Company, and Atlantic Grupa.
Educated at Wharton University and Georgetown University, her areas of interest include customer experience, innovation, and people development.


Mario Silic

Senior Network Development Manager, South East Europe, Western Union

Mario Silić has more than 15 years of experience in different senior managerial positions. He is currently a Senior Network Development Manager for South East Europe at Western Union. He is also currently a PhD student at the University of St. Gallen, Switzerland with a specialization in Business Innovation. He earned his Master's degree in Computer Science from the University of Lyon I, France in 2000, and his post-graduate degree in Computer Networks and Telecommunications in 2001, also from Lyon. He holds an MBA from the Zagreb School of Economics and Management and has worked for several international companies such as Hewlett Packard, Epson, and Renault.

Marjeta Tomulic Vehovec, PhD, LLM

Director, Founder Institute

Marjeta is currently a Director of the Founder Institute chapter in Rijeka, the largest global startup accelerator. She is also the Head of the Legal Department in a startup company,, and a lecturer at ZSEM in international and EU tax law. She holds a bachelors degree in Law, a Master's degree in European and International Economics Law, and a PhD in EU law. She also speaks several foreign languages. she describes working on her own startup projects or helping other people with their projects as her true passion.

Mladen Meter, PhD

Managing Director, Business Effectiveness Ltd.

Mladen Meter is a consultant and the current Managing Director of Business Effectiveness Ltd, a consulting firm. Throughout his career, he has accumulated extensive experience in management positions in multinational firms such as Kaufland, Generali, and Basler. He is a certified controller, as he completed the Controlling Stufenprogramm Österreichisches at Controller-Institut in 2006 in Vienna., and earned his PhD from the University of Split. Dr. Meter is a member of the HAMAG network of certified consultants for the areas of business planning, finance, organization, and business management. He is also a lecturer at ZSEM and a board member of the Croatian Controllers Association.

Marko Nozica

Founder & CEO, Aretis Group

Marko Nožica is the founder and CEO of the Aretis Group. With roots in Silicon Valley, California, where he lived for 15 years, Marko is motivated by working on innovative projects which create something from nothing. While studying at the Zagreb School of Economics and Management, he founded and became the first president of the Student Council, which remains the main student organization on ZSEM’s campus. During his time as a student he started Aretis - Focused Media, a company which is today a pioneer in the development and growth of non-traditional media. Aretis provides advertisers with media and marketing solutions that reach target groups who are harder to reach through traditional advertising.

Andreja Rosandic

Regional Sustainability Manager, NESsT

Until 2013, Andreja held the position of Enterprise Development Manager and was responsible for overseeing, managing, planning, implementing, and evaluating of NESsT’s Portfolio in Croatia. Prior to joining NESsT, Andreja worked for the Academy for Educational Development (AED) where she was responsible for managing a variety of small grants for various NGOs. She also worked on several EU projects, as an Evaluator for PHARE 2005 and 2006, as well as a consultant in the field of vocational education. In addition to this, she has also worked as a children’s rights advocate.

Helena Habdija


Helena is an artist, art teacher and book illustrator. Helena was born in Bjelovar, Croatia and completed her studies at the University of Zagreb,Teacher’s Faculty. She is an expert in early childhood learning and development and has continued to receive professional development to remain in touch with emerging pedagogies. Her approach to education values the complete student with an emphasis on bringing out their potential and unleashing their talents. In addition to being responsible for grades 1-4, she is now the full time Art Instructor for Osnova Skola A. G. Matos in Zagreb. She will be on hand throughout Startup Weekend to help participants illustrate their ideas and communicate their visions

Izet Zdralovic

Sales and Marketing Director, rač

Before starting PhotoPay ltd. & Rač, Izet Ždralović acquired extensive experience in the telecommunications, ICT and service industry (Amis Telekom, Iskon Internet, Hyatt Hotels). Besides having over ten years of experience in sales, marketing and management, he has a well established global business view in terms of living, working and studying aboard.

After completing his international high school (AIS) in Cairo, Egypt he received his Bachelor of Science degree in Applied Science in Service Management from the American College of Management and Technology (Dubrovnik, Croatia) and his Executive Leader Master of Science (MS) degree in Service Management from the Rochester Institute of Technology (Rochester - NY, USA).

Tomislav Sekerija

Owner and Managing Director, Setom

Tomislav Šekerija is the Owner and Managing Director of Setom, a real estate investment company. He holds Master’s degree in Electrical Engineering from the University of Zagreb and an MBA from the IE Business School in Madrid. Prior to starting his own company, he worked as a Project Manager at Kajzer Dom where he managed all the aspects of funding and managing a real estate project and leading cross-functional teams.

Tomislav has been one of the investors in the Croatian Business Angel Network (CRANE), where he invested in two companies operating in IT sector. He also mentors teams at the Zagreb Entrepreneurship Incubator (ZIP) and at the Founders Institute. He was also recently appointed a visitng professor at IE Business School in Madrid. Tomislav's specialties are project funding, project management, project financing, venture creation, cross-functional team leadership, and sales.

Jelena Debeljak

Partners for Financial Stability Program, USAID

Having graduated from university in 2006 majoring in philosophy and religion sciences, and after actively working at her faculty's business ethics center, in 2011 Jelena earned her MBA degree from the Zagreb School of Economics and Management (ZSEM). In April 2011 she joined USAID’s flagship financial sector project in SEE and Eurasia, the Partners for Financial Stability (PFS) program. She's been providing research support on financial sector developments in the region, especially access to finance, project reporting, organization of events and other specified project activities. Prior to that, she served as a teaching assistant at ZSEM for courses in entrepreneurship, corporate social responsibility, and also in courses such as customer relationship management and journalism. These experiences underlined her deep interest in entrepreneurship and novelty ideas, access to finance, and development.

Mirna Marovic

President, Croatian Private Equity and Venture Capital Association

Mirna Marovic is the President and one of the founders of the Croatian Private Equity and Venture Capital Association. As the President of CVCA, she is frequently evaluating start-up projects or company financing proposals as president or member of expert committees in various international competitions. She is also a Lecturer at the Zagreb School of Economics and Management, for the Finance Department. Before joining ZSEM, her former position in Croatia was the Assistant Minister at the Ministry of Foreign Affairs and European Integration.

Hrvoje Jerkovic, PhD

Lecturer, Zagreb School of Economics and Management

Dr. Jerković earned his PhD from the Faculty of Computing and Electrical Engineering from the University of Zagreb, and has been a lecturer at the Zagreb School of Economics and Management from 2002, where he currently teaches the E-Business course. As part of ZSEM’s team, he planned, implemented, and maintained ZSEM’s distance learning programs from the School’s very founding. He also possesses a diploma from Croatia’s Academic Research Network, where he served as a mentor for many distance learning courses.

Goran Oblakovic

Lecturer, Zagreb School of Economics and Management

Goran Oblaković is a lecturer at the Management Department of the Zagreb School of Economics and Management. He earned his PhD at St. Gallen University and Switzerland, and earned his Master’s degree in strategic finance and business administration at Indiana University. He has extensive experience working in logistics and consulting, and has worked for corporations such as FedEx, Target, and also for the United Nations. He areas of interest are management, banking, and corporate finance.

Renato Libric

Chairman, Goppingit International Group Holdings

Renato Libric, is the Chairman of Goppingit International Group Holdings, which is a private venture capital fund backed by the Bank of New York and based in Luxembourg. The fund focuses on investing in IT startup companies with global growth potential, and the investment bracket ranges from €50,000 to €5 million.
He is also the Founder and CEO of Real Estate Databank Ltd., which is situated in London, and which provides market information on the commercial real estate market to key executives across CEE region. In 2012 Real Estate Databank was named the fastest growing online company in its sector by Forbes Magazine. Renato, shares his time between London, Luxembourg, and Zagreb. His life goal is to help young people achieve ambitious dreams and become self-sustainable.

Media Sponsors


Jun 14
  • Registration starts
  • Opening remarks
  • Speech: Zdenka Lončar
  • Dinner and networking
  • Pitchfire commences
  • 1st round of voting - Best ideas
  • 2nd round of voting - Team formation
  • Announcements of surviving ideas and team members
  • End of Day 1 - Get some rest and prepare for the weekend!


Jun 15
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Speech
  • Teams return to work
  • Mentors arrive to help teams develop their ideas
  • Dinner
  • Teams continue working
  • End of Day 2


Jun 16
  • Arrive, simple breakfast & coffee
  • Teams assemble and start finalizing their ideas
  • Mentors arrive
  • Lunch
  • Mentors continue working with teams - Ask them anything and share your concerns!
  • Completion of presentations for judges
  • Final deadline to submit presentations, final preparations & coffee break
  • Teams present their ideas to the judges
  • Group photograph
  • Winners are announced and prizes handed out
  • The 3rd edition of Startup Weekend Zagreb concludes!
Zagreb School of Economics and Management
Mihovill Pobi
Anita Flajšlik
Marija Perić
Tina Lee Odinsky-Zec
Sara Šimac
Ela Mrkajić
Krsto Šimičević
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